Causal response curves for budget allocation across channels and markets.

Advertisement use cases estimate marginal return after the model accounts for demand effects, which supports budget allocation across channels and geographies.

Case library

One documented use case

AdvertisementAsia-Pacific

Reallocate ad spend with causal response curves

A causal media-mix method accounts for demand effects and estimates marginal return by channel and market. It assigns a fixed budget to the highest estimated marginal returns.

The case estimates 13% more attributed revenue at the same total budget, with a 90% interval from 12% to 29%.

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